BARCELOS
COMMUNICATION

I’ve worked in kitchens where everything was chaos, in nonprofits and startups where resources were thin, and in rooms where words actually mattered because real people were listening. So when I hear people say AI is “coming for our jobs,” I can’t help but smile a little. Not because the fear is silly. Because that feeling is familiar. Every time new tools show up, we panic. We protect the old way like a recipe passed down by memory, the one that starts with “I don’t really m

Elon Musk recently declared that the terms "Cis" and "Cisgender" are considered slurs on the Twitter platform. This reprehensible act was a calculated move to appease his far-right followers, a repugnant faction that relishes in their daily routine of demeaning, belittling, and openly prejudiced attacks on the LGBTQ+ community, with transgender individuals bearing the brunt of their vicious onslaught. The LGBTQ+ community, resilient in the face of relentless discrimination, n

Okay, so if you've read some of my other blogs, you've probably seen me talk about 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘛𝘳𝘪𝘨𝘨𝘦𝘳𝘪𝘯𝘨. And yeah, I get it—the word "trigger" makes it sound like I'm out here trying to ruin people's day. But, let's clear that up. In today's world, "triggering" someone usually means setting off some kind of negative, intense emotional reaction. And sure, that can totally happen—no one wants to be 𝘵𝘩𝘢𝘵 person. But when we’re talking about brandin

I remember when I first realized how much power there was in understanding what really drives people. It wasn’t just about the obvious stuff like what makes them happy or frustrated—it was the hidden things, the things we don’t always acknowledge but that shape our decisions every day. That moment changed how I approach everything, from brand building to simple conversations. It’s what made me so passionate about the deeper aspects of human behavior. When it comes to building

Advocating for a cause can sometimes feel like an uphill battle. As a nonprofit, you pour your heart and soul into crafting a story that captures the essence of your mission, aiming to connect with those who can support your cause. It's a journey filled with passion, dedication, and the hope of making a real difference. Every dollar that isn’t donated, every volunteer hour that goes unfilled, every resource that’s lacking—these aren’t just numbers. They represent real people

Trust is undoubtedly one of the most valuable currencies in business. Yet, why do so many companies focus more on flashy marketing campaigns and mediocre copy rather than on building and maintaining trust with their audiences? Now, before I go any further, let me be clear: What Edward Bernays did for George Washington Hill, the president of the American Tobacco Company, had undeniably horrific long-term health implications. However, this specific campaign was one of the first