Barcelos
Communication
THE PORTFOLIO OF PAULINO CARDOSO JR.
Understanding People.
Shaping Meaningful Communication.
Marketing and Public Relations rooted in human behaviour, persuasive storytelling, and creative strategy shaped by real audience insight.
How I Support Your Brand
I bring insight-driven strategy, clear messaging, and thoughtful content that strengthen connection and build lasting trust.
AUDIENCE INSIGHT
Understanding People
Looking at motivations, emotions, and behaviour so your communication speaks to real people, not assumptions.
STRATEGY
Shaping the Story
Translating audience insight into strategic frameworks that shape clear communication and give your message direction and purpose.
EXECUTION
Bringing Ideas to Life
Strategy brought to life through Marketing, PR, and digital content that feels human, intentional, and aligned with your goals.
My Work in Focus
A glimpse at projects shaped through research, creativity, and human understanding.
Case Study Three
PR & NARRATIVE STRATEGY
"Shift the Story"
A project where crisis communication and insight-driven storytelling rebuilt trust and reshaped how people connected with the brand.
About
Hi, my name is Paulino Cardoso Jr.
I built my career around one belief: communication only works when people see themselves in it. That belief has guided me from nonprofits to global agencies to co-founding a platform shaped by clarity, inclusion, and a deep understanding of how people think and respond.
Today, I manage four social platforms with more than 70,000 followers and lead integrated campaigns driven by audience insight, data, and real-time learning. I use modern tools, including AI, to elevate strategy and sharpen decisions, not replace the human judgment behind them. My work lives at the intersection of behavior, storytelling, and execution, helping brands show up in ways that resonate and stay memorable.
What drives me is simple: communication should create movement. I help organizations communicate with intention, build audiences that stay, and shape narratives that move brands forward with clarity, confidence, and measurable impact.
My Expertise
From research to execution, I support organisations that want their communications to respect people and build trust.
RESEARCH
Audience Research
Insight rooted in brand psychology and behaviour to guide smarter, more human decisions.
STRATEGY
Strategy & Planning
Clear marketing and communication frameworks shaped around real people and real goals.
PUBLIC RELATIONS
Public & Media Relations
Story development, outreach, and PR support designed to create credibility and connection.
WRITING
Creative & Technical
Brand storytelling, web copy, articles, ghost writing, thought leadership, and SEO content crafted with care.